Source nytimes.com
Why Hollywood is Trying to Turn Everything Into Movies — Even Mindless Games Like ‘Fruit Ninja’
In 2013, a movie producer named Tripp Vinson was thumbing through Variety when he stumbled upon a confounding item: Phil Lord and Christopher Miller, a pair of writers and directors, were working on something called ‘‘The Lego Movie.’’ Vinson was baffled. ‘‘I had no idea where they were going to go with Legos,’’ he says. ‘‘There’s no character; no narrative; no theme. Nothing.’’
From our very good friends over at nytimes.com